Dr. Avi Ben-Zeev is a Professor of Psychology at San Francisco State University (SFSU), where he directs the Cognition and Social Equity (CaSE) laboratory and is the Co-Coordinator of the Mind, Brain & Behavior Program. He received a Ph.D. in Cognitive Psychology from Yale University in 1997 and has served as a faculty member at Williams College and Brown University before joining the SFSU Psychology Department in 2001.


Dr. Ben-Zeev’s scholarship centers on uncovering and combatting social contextual factors (e.g., stereotype threat), which have been documented to cause women and ethnic minorities in STEM to underperform intellectually and to become susceptible to early exit from STEM fields.


Recently, Dr. Ben-Zeev and his team published the Speaking Truth to EmPower (STEP) intervention, which takes a novel approach by explicating the effects of structural ‘isms’ while harnessing underrepresented individuals’ lived experiences for turning intellectual threat into challenge and resilience. This intervention was funded by SF BUILD, an > $17 million NIH grant (awarded to Drs. Leticia Marquez-Magana and Avi Ben-Zeev, SFSU multiple-PIs, in 2014).


Dr. Ben-Zeev has served on the editorial boards of Psychology of Popular Media Culture and the Journal of Homosexuality and authored high impact publications in top-tier journals, such as Psychological Science, Journal of Experimental Social Psychology and Cognitive Science.

Adrian Piper’s “What It’s Like, What It


Basic and Social Cognition

Social Categorization, Stereotyping

 & Gender  Individuation


1992 – 1997

Yale University (New Haven, CT)

    Ph.D., Cognitive Psychology

    M.Ph., Cognitive Psychology

    M.S., Cognitive Psychology

Stereotype Threat & STEM Equity 

The Impact of Being Authentic